Between stoplights and airports, grocery store queues and bus stops, you spend many hours of your life just waiting. We all wait a lot, but that doesn't mean we like it. In fact, many people have a vocal contempt for waiting.
If your business includes a lobby or waiting area, you need to ensure that your customers can enjoy the time they spend waiting. Installing TVs in your waiting area can help. This blog discusses what makes waiting so disliked, how TVs help and how you can ensure that your business uses TVs correctly.
Understand What Makes Waiting Worse
Have you ever considered why you hate waiting? Below, we list several factors closely tied to this almost universal dread.
Recognise How TVs Improve Waiting Times
You probably can't eliminate waiting entirely from your business. However, you can minimise the factors that make waiting frustrating by offering patrons a distraction, such as TV. Many customers appreciate TVs in lobby areas because:
Lobby and waiting room TVs also benefit the businesses that install them. They provide an inexpensive way to satisfy patrons, and they require minimal maintenance. You can even hire a TV installation service to install the right size antenna for your needs and mount your screens on the wall. An installation company can even put TVs in odd places, such as in ceilings over dental chairs.
Optimise Your Waiting Area TV Setup
When you install TVs in your waiting area or lobby, use the tips below to optimise them for your customers.
1. Follow copyright laws.
You cannot show videos or streamed content in your public, commercial space because doing so violates the terms of use. Owning a DVD or another version of the content only gives you permission to show it to a small group in a private space. Comply with copyright laws to avoid legal issues.
2. Match content to your service.
Keep waiting area TVs tuned to a channel with content appropriate for a general audience. Children's stations are appropriate for offices frequented by families, such as auto repair shops or hair salons. News channels may be optimal for business offices or hotel lobbies.
3. Give patrons an alternative to TV.
Not everyone in your waiting area will want to watch TV, so make it easy for guests to do something else if they desire. Give customers an alternative to TV, such as magazines or books. Arrange your seating so some people can face away from the screen. And most importantly, keep the volume at a reasonable level.
Follow these basic rules to ensure that your waiting area TVs enhance your patrons' experience. Consult a TV installation company for help setting up your system.